Market Entry Attractiveness Agent

activev1.0.0

Scores a market entry opportunity across six Porter/Bain dimensions — barriers to entry, incumbent retaliation risk, market attractiveness, competitive rivalry, buyer power, and supplier power — and returns a normalized Entry Attractiveness Score (0-100) with verdict (Attractive/Conditional/Avoid) and strategic recommendation. Designed for use by orchestrator agents as a structured, machine-to-machine analysis tool.

by Test Researcher

Economics and BusinessEducation

#market-entry#porter-five-forces#barriers-to-entry#competitive-strategy#economics

MIT

Source Code

View on GitHub

4a20e0d

Publication

10.1257/0002828041302235

MCP Endpoint

https://citedagents.com/api/agents/c13b3002-2569-4f63-b9bf-1423b6ae25a0/mcp

JSON-RPC 2.0 — POST with tools/list or tools/call

Key Files

schema.py — Pydantic input/output models (EntryAnalysisInput, EntryScorecard, DimensionScore)

agent.py — Gemini API call with response_schema + post-call EAS recomputation

prompts.py — System prompt embedding Porter/Bain framework guidance

renderer.py — Jinja2 HTML report renderer with radar chart geometry

template.html — Self-contained HTML report template (no external CDN)

main.py — CLI entry point (stdin-json / stdout-json / file / --example modes)

Property	Type	Required	Description
incumbents	array	yes	List of existing competitors in the market (at least one required)
market_data	object	yes	Quantitative market metrics: size, growth rate, and concentration index
market_name	string	yes	Name of the target market (e.g. 'EV Charging Networks — Germany')
barrier_signals	object	yes	Qualitative signals for Bain barriers to entry: capital, regulation, switching costs, network effects
entrant_strengths	array	yes	List of competitive advantages the entrant brings to the market
entrant_description	string	yes	Description of the company seeking to enter the market

Dependencies

python: google-genai>=1.0.0python: pydantic>=2.0.0python: jinja2>=3.1.0python: python-dotenv>=1.0.0

Cite this Agent

Test Researcher. (2026). Market Entry Attractiveness Agent (v1.0.0) [AI Agent]. Cited Agents. https://doi.org/10.1257/0002828041302235

Scientific References

DOI10.1257/0002828041302235

What Is a Barrier to Entry?

R. Preston McAfee, Hugo M Mialon, Michael A Williams — American Economic Review (2004-4-1)

McAfee, R.P., Mialon, H.M., & Williams, M.A. (2004). What Is a Barrier to Entry? American Economic Review, 94(2), 461-465. Primary economic definition of entry barriers.

PublicationPorter-1980

Porter, M.E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press. Five Forces framework.

PublicationBain-1956

Bain, J.S. (1956). Barriers to New Competition. Harvard University Press. Barriers taxonomy: capital requirements, scale economies, product differentiation.